I've been the recruiter
reading your profile.
Now I'll show you what I saw.
I spent five years in full-cycle recruitment at a globally scaling Finnish tech company. Now I help international professionals navigate Finland's job market from the inside — and help Finnish companies become places the world actually wants to work.
Delivered to 100+ people at Slush 2025 · Social Impact Award · Nordic Women in Tech 2024 · She Builds Day Tokyo · Embassy of Finland · Sisu & Slay podcast host
Colleagues, alumni, and partners from
· Nordic Women in Tech Social Impact Award 2024
For individuals
You don't have a job search problem.
You have a visibility problem.
Somewhere right now, a hiring team is searching LinkedIn for someone with your exact background — and not finding you. Not because you're underqualified. Because your profile isn't built for how they search.
Finland fills most of its roles before a job is ever posted. The standard approach — find a listing, send an application, wait — is working against you from the start.
I spent five years on the other side of that search. I know what Finnish recruiters actually look for, what makes them stop scrolling, and what “connecting the dots” means when someone is deciding whether to reach out. That knowledge is now yours.
What's included
- LinkedIn audit and full rewrite strategy — built around how Finnish recruiters actually search
- CV targeting — how to match your language to what hiring teams are scanning for
- Hidden job market navigation — target companies, warm introductions, and reaching decision-makers before a role opens
- One-page personal site — a standalone career presence that works even when LinkedIn doesn't
Start with a free 15-minute audit — no commitment.
Full packages from €350 · Group cohorts from €199/person · Online course: €99 founding price
Book your free audit
15 minutes. I'll look at your LinkedIn profile the way a Finnish recruiter would and tell you the single highest-leverage change to make right now. If there's more to work on, I'll tell you what a full engagement looks like — no pressure to continue, but you'll leave knowing exactly where you stand.
How it works
From invisible to unmissable — in three steps
01
We find the gaps
A free 15-minute audit of your LinkedIn profile. I look at it the way a Finnish recruiter would — and tell you exactly what's working and what isn't.
02
We build your visibility
Together we rewrite your profile, decode job descriptions, and map the hidden job market so you're findable before a role even opens.
03
You get found
With the right profile, the right keywords, and the right outreach approach — you stop chasing and start attracting.
For organisations
Your international employees are talented. Do they know how to navigate Finnish hiring culture?
Most Finnish companies say they want diverse international talent. Most also have an employer brand that doesn't exist, a hiring process that assumes cultural fluency, and a career site written for someone who already knows what Finnish work looks like.
I've sat on both sides of this for years. I know what international professionals need to choose your company — and what most Finnish organisations are currently doing that works against them.
What's included
- Workshops — Half-day or full-day, on-site, up to 30 participants; topics from Finnish hiring culture to LinkedIn for international talent
- Keynotes & event hosting — 30–60 min talks, panel facilitation, and live event hosting with genuine stage presence
- Employee advocacy programmes — Helping your team build LinkedIn presence that reflects your company's values and attracts the talent you want
Half-day workshop from €1,500 · Keynote from €800
All engagements begin with a scoped discovery call — no generic packages.
Get in touch
Tell me what you're trying to solve. I'll come back to you within two working days.
How it works
Getting started with a workshop or keynote
01
Tell me what you're solving
Fill in the enquiry form with a few lines about your organisation and what you need. I'll come back to you within two working days.
02
We scope it together
A short discovery call to understand your team, your audience, and what success looks like. I'll come back with a clear proposal — no generic packages.
03
Your team leaves with a plan
A half-day or full-day session, on-site, designed around your specific context. Every participant leaves with something concrete they can act on.
For builders
You have an idea. You just haven't built it yet.
Femcode Collective runs hands-on build days, hackathons, and workshop sessions for women and non-binary people who want to create with AI — no prior coding experience needed.
Since September 2025, we've run 22 official kickoffs across Helsinki, hosted a Slush week hackathon with 140+ participants, and brought vibe coding to Tokyo in partnership with the Embassy of Finland and Mercari.
Most of the builders who show up have never written a line of code. Most of them ship something by the end of the day.
What's available
- Build days and hackathons — half-day to full-day sessions; beginner-friendly, outcome-focused
- Vibe coding workshops — live facilitation for teams, universities, and accelerator cohorts
- International events — currently active in Helsinki and Tokyo
About
I almost didn't take the community job.
I'd spent five years in People Ops and recruitment — hiring, onboarding, building processes, helping a Finnish company grow from 19 to 50+ people. I was good at it. But I kept gravitating toward the thing no one asked me to do: bringing people together.
I founded a community before "community manager" was a job title I'd considered. By the time the right role opened, I'd already been doing the work for years — not because I'd optimised toward it, but because I'd followed what genuinely lit me up.
That's the thing I keep seeing in other people's careers too. The best moves rarely come from perfect planning. They come from staying curious, putting yourself out there, and being ready when something clicks.
That's what I help people do. If you're at one of those inflection points — book a free audit and let's figure out the next move together.
Background
- Five years full-cycle recruitment & People Ops at Supermetrics
- Head of Community and Talent at Herizon
- Co-founder — Femcode Collective, Pops in Tech Helsinki, Community Collective Helsinki
- Femcode events across Helsinki and Tokyo — 500+ builders impacted
- Host of the Sisu & Slay podcast
- Speaker at Slush 2025, Oulu, She Builds Day Tokyo (Embassy of Finland × Mercari)
- Social Impact Award · Nordic Women in Tech Awards 2024
What people say
Viivi isn't just the Head of the community; she's also its Heart and Engine. Super supportive, empathetic, and reliable, she excels as a presenter, captivating public speaker, and engaging communicator.
Evgeniia Kapshtyk · Senior Marketing Specialist · One Click LCA
Her positive energy, kindness and enthusiasm made a huge impact on me and I can confidently say that her involvement in bringing me on board was one of the highlights of my career.
Ivana Pesic Forbes · CPO · Headai
Any company would be so lucky to have her. Viivi is truly a unicorn.
Joy Huynh · Content · Supermetrics
She's been the purest, most wholesome glue in our company's culture. And I would work with her again in a heartbeat.
Sophie Michaud · Brand & Marketing Advisor · Independent
100+
professionals coached through the LinkedIn Crash Course
70–80%
of Finnish jobs filled without a public posting — we help you access them
5 years
inside Finnish tech recruitment — we know what hiring teams actually look for
Common questions
Connect
Follow along on LinkedIn
I write about the Finnish job market, what hiring teams actually look for, and how to make yourself visible — from the inside.
Connect with Viivi